At Paca Innovations, we have more than 2 decades of experience designing, building, and operating the best-of-breed tools used by Sales, Marketing, and Analytics Teams to dramatically increase their business velocity.
Our primary expertise: Salesforce and Hubspot, and their respective 3rd Party AppExchange/Marketplace Tools.
Experts at Salesforce and Hubspot - architecture, data model, extensibility, and optimization
Optimized and streamlined processes for Sales and Marketing
Created full-life-cycle ROI attribution - Lead thru Closed-Won
Automated routine maintenance tasks
Enabled ARR-led decision-making
Data Analytics Platforms
Bias for Speed-to-Market
By immersing ourselves in your operations, we gain insight into your unique goals and challenges. We foster a collaborative partnership fully dedicated to your success.
Having guided over a dozen companies in transitioning from "v1 deployments" to comprehensive CRM-centered tech stacks, we ensure seamless alignment with your Lead Acquisition, Marketing, and Sales strategies.
The outcome? Streamlined processes, integrated data, and enhanced overall performance from Sales and Marketing teams.
Expert guidance and support for the successful deployment and customization of CRM platforms, ensuring smooth adoption and alignment with business objectives.
Tailored solutions to seamlessly integrate and optimize CRM systems, enhancing lead management, marketing automation, and sales pipeline efficiency.
Strategic guidance to align sales, marketing, and customer service operations, driving revenue growth and maximizing ROI on technology investments.
From user adoption to ongoing support, we're committed to advocating for your success and keeping your operations efficient.
Salesforce, Hubspot and their Marketplace Apps
Quote-to-Cash
Full-life-cycle ROI attribution (Lead Acquisition thru Deal)
Integrated Systems Architecture and buildout
CPQ (Configure / Price / Quote) Expertise
Channel Sales (multi-tier)
Recurring Revenue (ARR) and Subscription Management
Small- to mid-size B2B startup
30+ employees / $5M ARR and up
Preparing for your next-stage
Funding/ Acquisition / IPO
PLG and Velocity-focused sales processes
Direct and Multi-tier Channel-aligned sales organizations
Inside Sales Teams (AEs/ ISRs/ BDRs)
International / multi-currency organizations
CROs and Sales Leaders
CMOs and Marketing Directors
COOs and Operations Leaders
Finance and Accounting Leaders and Managers
Customer Success teams
When enabling a sales & marketing team for Acceleration and Growth
When undertaking a comprehensive re-architecture of their CRM or Marketing Platforms
When evaluating a change in CRM or other key RevOp systems
When reorganizing to a new sales strategy (e.g., PLG)
Why choose Paca?
Trusted by Clients, Built on Referrals
We optimize your current tech stack by maximizing existing tools and eliminating redundancies
For necessary features beyond existing tools, we guide you in the buy-versus-build decision, leveraging our expertise
Exceptionally lean teams; typically 1-2 people ; enables fast pace and low cost
Lean projects of 1-2 experts work swiftly, delivering results while keeping costs low.
ROI driven, short-duration engagements with flexible options to extend as needed