About Us

Since 2007, Mark has been part of high-tech Sales & Marketing Teams, both as a hands-on member and an executive leader.  At several Cybersecurity and IT Ops startups (notably SolarWinds and AlienVault), Mark has designed, built, and managed tightly integrated Sales & Marketing functions - configured to support the specific needs of each company and each team.  

In 2020, Mark co-founded a small startup that built Data Privacy and Data Anonymization tools for Salesforce customers.  That company was acquired by Salesforce in 2022.  Following that successful exit, Mark has consulted with (and occasionally invested in) small, fast-growing high-tech startups to architect and build their Sales, Marketing, Revops, and Analytics capabilities.    

Mark is an Operating Advisor at Elsewhere Partners, which evaluates and invests in mid-stage high-tech startups.

Outside work, Mark hangs out with his wife and two teenage daughters, plus a growing passel of pets.  He also tinkers (in vain) on several old cars in his garage.

Sam brings to Paca his high energy and extreme attention to detail, across a growing breadth of customers and projects.  With a specialization in Hubspot and Salesforce, Sam tackles data-intensive tasks spanning data migration to workflow automation and configuration management. 

Sam has a Master's Degree in History from Texas State University and has substantial experience in the corporate world, notably his valuable Operations experience from ActivTrak, a SaaS company known for its remote work software solutions. 

Currently based in San Antonio, Sam has deep roots in Austin.  

Rita leads our Marketing and Operations efforts at Paca.  Driving our growing website and social presence, Rita is helping to define Paca's identity and Go-to-Market.

Rita is a graduate of the University of Texas at Austin, specializing in design and marketing. Currently residing in Miami, Florida, she combines her passion for creative design with a strategic marketing approach to help businesses enhance their brand identity. 

With an eye for aesthetics and a strong understanding of market trends, Rita is dedicated to crafting visually compelling and impactful marketing solutions that drive results. Her expertise extends across social media management, content creation, and brand development.